The following is a guest post by OutreachMama.
So many people seem to have turned their backs on SEO because the ups and downs are difficult to navigate these days. SEO seems to be bogged down with confusing messages and strategies that are difficult to follow. Plus, if you talk to the wrong people the entire process can seem like it’s covered in a web of lies and secrecy.
You could spend all day looking online to find out about proper SEO techniques and strategies. The data may seem confusing to you because so many people are sharing conflicting information that it’s not even funny.
It’s certainly possible you may be using outdated and obsolete SEO tactics. But at the same time, there are tried-and-true tactics that have been working for many years and will continue to work in the future. Stop messing with black hat techniques and forget about trying to game the system. If you take advantage of strategies that work, you’ll receive consistent high rankings over the long term and never have to worry about getting hammered during the next algorithm update.
Forget about giving up on SEO. Listen to reason and consider the 14 reasons why we love white-hat search engine optimization and will never give up on it now or anytime soon for that matter.