Strategic Use of Images in Search Engine Optimization

Facebook
Twitter
LinkedIn

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.

In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.

More Knowledge
How to Optimize Your Product Pages for Mobile Shoppers
Mobile-friendly design has been important for some time now, as anyone in eCommerce will tell you. But what some may not know is that these days,…
Product Page (PDP) Optimization Checklist
If you are wondering how to make a good product page, you are not alone. Creating good product pages requires paying careful attention to multiple details,…
Why Your Website Isn’t Converting: 5 SEO Tips to Boost Lead Generation
5 SEO Tips to Boost Lead Generation and Conversions  If you’re like most B2B companies, you’re utilizing multiple marketing channels and strategies to generate more leads…
How to Use Content Marketing and SEO to Fuel Your Lead Gen Machine
How to Use Content Marketing and SEO to Fuel Your Lead Gen Machine Content marketing can do wonders for building organic traffic and increasing brand awareness…
Speak with an expert

At CSP we carefully vet each project and only engage with those we are confident will be successful and deliver a strong ROI. We’re a low-turnover business and we take the outcome of every SEO project very seriously.

Get in touch today for an analysis by an SEO expert. No dog and pony show or big sales pitches, we will explore the project with you and if there’s a good fit, we’ll work hard to earn your business.