The Complexities of SEO: Why Partnering with an SEO Agency is Crucial

Written By: John Wahnish
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Search engine optimization concepts on a chalkboard

Our founder, Chris Rodgers, was recently quoted in an article on Forbes.com. The title of the article is “What Brands Need To Know: Search & Display Advertising In 2023”. The interviewer wanted to learn more about why SEO can be so confounding and why partnering with an SEO agency is so important. Here, we discuss this more.

As stated in the article, there have been sizable shifts in the effectiveness of certain SEO strategies and tactics. Focusing too much on keywords definitely has diminishing returns. Quality of content, audience targeting, and intent alignment are much more important to your content getting visibility than adding in more keywords. Today, you need to be creating truly valuable content for humans first, and then following SEO practices to help search engines connect the dots. (Read more of the Forbes.com article here.)

Search engine optimization (SEO) has become a vital aspect of online marketing for businesses of all sizes. It is a constantly evolving field that requires a deep understanding of search engine algorithms, user behavior, and technical aspects of website development. 

The complexity of SEO can be confounding for businesses that lack the necessary expertise and resources to develop an effective SEO strategy. As a result, it’s crucial for businesses to partner with an SEO agency that has the knowledge, skills, and resources to stay ahead of the curve. 

Why is Effective SEO So Important?

Effective SEO has the potential to drive a significant amount of relevant organic traffic to a website, which can result in increased sales and revenue. For a Fortune 500 company, gaining additional organic visibility is critical to stay ahead of the competition. 

While SEO can be a powerful tool, it requires technical expertise, a deep understanding of algorithms, and a data-driven approach. It is a complex and multi-faceted process that involves optimizing various aspects of a website including:

  • Content, 
  • Keywords, 
  • Backlinks, 
  • Meta tags, 
  • URL structure,
  • Information architecture,
  • Page speed
  • and other aspects of technical SEO.

This is an ongoing process that requires consistent effort and regular updates to keep up with search engine algorithm changes. There have been important changes to SEO over the past few years that have changed the way we approach search engine optimization on an agency level.

What to Expect from an SEO Agency

An experienced SEO agency like CSP can provide a customized approach that is tailored to the specific needs of the company. They will have the expertise needed to analyze the company’s current SEO performance, identify gaps and opportunities, and develop a comprehensive SEO strategy that aligns with the company’s objectives. 

Our process includes a thorough analysis of the company’s website to identify technical issues that may be affecting its search engine ranking. For instance, a slow-loading website, broken links, or poor mobile optimization can adversely affect ranking in the SERPs. Many companies don’t know that.

When choosing an SEO agency, it’s essential to select one with a proven track record of success and a deep understanding of the latest SEO trends and best practices. We gather data and create a comprehensive SEO strategy that addresses the most critical issues and leverages the latest best practices and trends to help our clients stay ahead of the competition and achieve long-term success in the digital landscape. If you are looking for an experienced  SEO agency that is business-centric with revenue as the primary KPI, reach out for an SEO Analysis today.

Search engine optimization concepts on a chalkboard
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